Story

our journey

makes us

who

we are

Mission

Through data science and digital innovation, we make health easier by integrating human insights with nutrition technology and globally sourced natural ingredients.

Vision

We believe that good health belongs to everyone. Our goal is to not just build a company, but bring together a wellness community where everyone is proudly part of the family and treated as one.

Milestones

Year Slider

2016 2017 2018 2019 2020 2021 2022 2023 2024

2016

2017

Formed strategic partnership with Synergy Via Online (SVO), which became the sole distributor of Wellous products
Formed Wellous’ Medical & Research Board of Advisory (MRBA)
Launched BIO-Grape Seed, Wellous’ first supplement with the approval of the Malaysian Ministry of Health
Registered customers reached over 60,000, with more than 12,000 identified repeat shoppers
Won Best Brand in Healthcare Product of The Year Award
Won Best Brand in Healthcare Product of The Year Award
Won Asia Pacific Super Health Brand 2018 Award
Won Best Brands in Healthcare – Supplements Award
Won World’s Most Competitive Chinese Brand Award
Won Asia’s Top 100 Honesty Brand Award
Won Asia Honesty Enterprise Award
Won Asia Honesty Entrepreneur Award
Won Asia Honesty Product Award

2018

Introduced the Wellous Newsletter
Launched Tiger Milk King, Wellous’ first Tiger Milk Mushroom ready-to-drink functional food
Registered customers reached over 200,000, with more than 50,000 identified repeat shoppers
Won Excellence In Healthcare Industry Award
Won Golden Wellness Award in Supplement
Won Superbrands Malaysia’s Choice Award 2019
Won The Chinese Integrity Brand Golden Award
Won World Consumers’ Preferred Health Care Brand
Won Asia Pacific Super Health Brand 2018 & 2019 Award
Won Outstanding SMEs Award
Won the Excellent OEM award at 2019 Consumers’ Recommend Award
Won Malaysia Health Wellness Brand Award (Nutrition Supplement Category) for BIO-GRAPE SEED
Won Malaysia Health Wellness Brand award (Wellness Category) for E-VITE
Won Readers’ Choice Awards (Best Collagen) for M-COLL
Won Readers’ Choice Awards (Best Antioxidant Supplement) for BIO-GRAPE SEED
Won Readers’ Choice Awards (Best Lingzhi Supplement) for BIO-LINGZHI

2019

Officially entered Indonesia
Established Wellous Lab In University Malaya for microbiology and food research
Expanded the number of products to 16, and the brands to 7
Registered customers reached over 600,000, with more than 100,000 identified repeat shoppers
Won the Emerging SMEs Award at Taiwan Golden Bull Award 2020
Won Nanyang Superb Brand Awards 2020
Won Readers’ Choice Awards (Best Immunity Supplements for Kids) for KidAone Elderberry + COLUSTRUM
Won Best Brand Award at The Star Outstanding Business Awards (SOBA) 2020

2020

Launched AFYAA, a muslim-friendly functional food brand
Officially entered Taiwan
Registered customers reached over 1 million, with more than 300,000 identified repeat shoppers
Won The BrandLaureate World Halal BESTBRANDS e-Branding Award 2021 for TIGROX Tiger Milk King
Won the second consecutive Best Brand Award at The Star Outstanding Business Awards (SOBA) 2021
Won Best Use of Technology Award at The Star Outstanding Business Awards (SOBA) 2021
Won Gold in Best Use of Technology Award at The Star Outstanding Business Awards (SOBA) 2021

2021

Launched Wellous eStore, a customisable e-commerce platform that allows the Wellous techpreneurs to create and manage their own online stores with full functional control.
Number of markets reached 58 countries, including US, UAE, UK, Australia, New Zealand, and Singapore.
Doubled the number of products to 32, and expanded the number of brands to 10
Top e-commerce platforms in Malaysia by Businesslogy
Won Silver in Best Use of Technology at SOBA 2022
Won Gold in Best in CSR at SOBA 2022
Won Gold in Best Innovation at SOBA 2022
Won Silver at Monde Selection Awards 2022 for LIVEON
Won Top 2 Eminent Award at The Golden Eagle Award (GEA) 2022

2022

Signed partnership with DHL Express to reduce carbon emissions via sustainable aviation fuel
Launched the WellFam Club loyalty program
Officially entered Vietnam
For the 2nd consecutive year, named alongside SVO as the Top 2 e-commerce platforms in Malaysia by Businesslogy
Attained FSC (Forest Stewardship Council) Certification for all Wellous product packaging
Formed partnership with The Lost Food Project as a Food/Non-Food Donor
Awarded the Innovation Award by Malaysian Smart Factory 4.0 and Selangor Human Resource Development Centre
Won Taiwan Excellence and Integrity Enterprise Award
Won Asia Pacific Health & Biotechnology Award for Tigrox Tiger Milk King

2023

2024